It's time for August's blog income report, and I must say I am scratching my head a bit. I was sweating bullets about the expenses for this month due to the rebrand. It turns out, they weren't as bad as I thought. I am anxious to see September now since some of the expenses must have crossed over. We also collected a helluva lot more than I realized.
As always, I am a month behind on my income reports. This is so I can get all of the paperwork and balance the books before pulling all the figures. This report helps me tremendously, so I want it to be completely accurate. Due to the awesome feedback from all of you, I will continue to share my reports publicly.
Monthly Blogging Income Report – August 2016
These numbers are for cash received during the month. In my Quickbooks, I choose “cash basis” instead of “accrual” to get these numbers. So, it doesn't include work done during the month unless they pay right away. Many networks pay 60-90 days so money can come in from work done months ago.
August Blogging Income
- Sponsored Posts:
- Social Posts:
- IZEA: $0
- Other Social Posts: $250.00
- Twitter Parties: $300.00
- Affiliate Income:
- Ad Networks:
- The Blogger Network: $182.56. This is probably the last month for them since I switched to Mediavine for ads.
- Marfeel: $81.70 – Mobile ads.
- Sidebar Widget: $300.00 – Paid in gift cards.
- JustSweep.com: $225.00 – My giveaway directory site.
- Shelley's Income: $1,650.00 – What Shelley made through the blog on her own.
Income Total: $8,422.91
August Blogging Expenses
- Content Purchased: $78.00
- Photoshop/Lightroom: $10.61
- Virtual Assistants:
- Main VA (does daily share threads, ghost writing, and more): $132.00
- Walking on Sunshine who submits to recipe and DIY linkups: $90.00 – Please use Jennifer Soltys as a referral if you sign up. Lois is awesome.
- The Hungry Jpeg: $9.00 – Fonts and graphics.
- Mailchimp: $50.00 – Newsletter. Last month because I switched to ConvertKit.
- ConvertKit: $29.00 – New newsletter.
- ManageFlitter: $24.00 – Manage Twitter followers.
- Facebook Boosts: $8.39 – I don't know which ad is lingering out there. I didn't think I had any active Facebook ads.
- Jaaxy: $49.00 – Tool I use for SEO keyword research.
- RocketGenius: $99.00 – Gravity Forms renewal.
- Shelley: $795.29 – What I paid my sister directly.
- StudioPress: $93.67 – I think we purchased three new themes during the rebrand.
- Tweet Archivist: $14.99 – Hashtag tracking for a twitter party I hosted. They refunded me and then charged back. I have to investigate.
- Tweet Binder: $20.74 – Hashtag tracking for the same twitter party.
- WP Site care: $375.00 – Charge for combining two sites and renaming Sweep Tight to A Magical Mess.
Total Expenses: $1,878.69
Net Income: $6,544.22
I added Shelley's income like last month. The income total includes what the blog made as a whole. Subtract Shelley's direct income and it's $4,894.22. Last month I said the remainder was what I made personally, but that's not entirely true. That money stays in the business bank account. What I can realistically withdraw for myself is not the same number.
What I Learned from this Report
This month was a nice jump in income from the previous months. Every year I freak out around the same time of the year. It's quite cyclical, actually. The beginning of the year is slow; then there's a little jump, then the summer slows, then the fourth quarter booms. Squirrel-like behavior is necessary, and I am still trying to master that. Times like the fourth quarter, I should hoard as much money as possible in the bank account. If only it were that easy, right?
We also need to get our household bills under control. My blog income is not extra money for me. It's my full-time income which is required to help pay our household bills. When I look at this report, it feels like I should have more money. LOL Seriously, feels like running on a hamster wheel each month. But, self-awareness is key. Now that I have the numbers in my face, I can see where to trim the fat a bit. Cutting blog expenses plus some home expenses will level things out a bit to get to a financial comfort zone.
If you post a blogging income report, please let me know. I'd love to read it, or maybe even link up!
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