It’s no secret I’ve been doing a lot with a big brand lately. Some of you may think that as a blogger we just partner with whoever has opportunities available. In a world where what we do is still not totally understood, sometimes that is the case.
However, with Kia, that’s a 30-year-odometer-reading’s-worth stretch from the truth. I’ve reviewed my fair share of vehicles, and while I genuinely like a few, I love each and every Kia model. Their quality, ergonomics, and appearance stand in a category all their own for me. So, when Consumer Reports announced that they climbed the ranks in overall reliability, I felt a pretty strong sense of personal pride.
I’m Not Dumb… I’m Just Drawn That Way
In each review I’ve written for Kia vehicles, I always tout their quality–especially for the price. Once described to me as a “poor man’s Lexus,” I always thought, Well, why wouldn’t you want to pay less for the same quality?
Kia, as a brand, had a rough start. Many car guys still cringe at the name. So, as a female blogger who honestly knows very little about mechanics and car-stuff in general, most of those guys just scoff at my excitement and praise over their product. And, I can’t entirely blame them. I am shamefully ignorant about the inner workings of automobiles. My reviews are based on comfort, looks, convenience features, and value.
Putting my shallow vanity aside, I still consider safety and reliability–I am a single mom after all. A tight budget and priceless cargo are of top consideration when judging vehicles. Plus, breaking down with kids in the car in Chicago weather ranks as a top ten fear.
VALIDATION
Boom. J.D. Power has ranked Kia #1 in initial quality for two consecutive years, which is outstanding for a brand that used to be the caboose on that list. While initial quality is great, most of us own our cars for more than 90 days. So, the fact that Consumer Reports now put them at 3rd (Toyota is first, Lexus second,) for overall reliability is the final piece I needed to prove that this blonde’s opinion is gosh darn valid.
To read more about the report, check out this article on USA Today.
Keep up with all my vehicle adventures here. 🙂
lisa
Tuesday 21st of November 2017
I'm obsessed with KIA and so are my oldest kids! I love their brand and their quality of vehicles are remarkable, from the outside designs to their wonderful technology within. We love them so much so that after my kids read my reviews they went out and purchased two...one for my daughter and her hubby!
Ladena
Tuesday 21st of November 2017
I've heard a lot about Kia cars lately. They seem so well priced and reliable! I will have to test one out soon!
Angela
Tuesday 21st of November 2017
I am hoping to take advantage of year end markdowns on a new car. I've only ever heard positive things about Kia from friends, and you've just confirmed that. I'll be visiting my local dealership before the end of the year.
Liz Mays
Tuesday 21st of November 2017
I've never seen a brand with such a massive and successful reinvention, and it's well deserved. They make amazing cars and my daughter bought one last year!
valmg @ Mom Knows It All
Tuesday 21st of November 2017
I love to drive and love testing new cars. Kia is one brand I’d love to work more closely with. I remember them from way back when they were not the sleek and sporty cars that they are now. They’ve come a long way and it’s a blast watching them grow.